Every part of your book can be a sales tool.
When you include the below tips, you'll sell
more books than you ever dreamed of.
Write for your one
preferred audience. Not everyone wants
your book. Find out what audience
wants/needs your book? What problems
does your book solve for them? Create an
audience profile and keep your
audience's picture in front of you as
you write. Ask yourself, is my topic
narrow enough? The Chicken Soup For The
Teenager, For The Prisoner, and other
specific groups sold far more copies
than the original Chicken Soup.
Write a sizzling book
title and front cover. You have 4
seconds to hook your potential buyer.
The cover itself sells more books than
any other part. Bookstore buyers buy
mainly by cover designs. Your title must
compel your audience to buy. If you want
an agent or publisher your title and
subtitle are vital.
Write a thirty-second
"tell and sell." You only have a few
seconds to impress the media, the agent,
the bookseller, the individual buyer.
Include your title, a few benefits, and
the audience. Include a few sound bites
that grab attention. You may also want
to compare your book to a successful
one. Passion at Any Age: Renew, Recharge
and Reinvent Your Life is the Artist's
Way for seniors.
Write your back cover before you write
your book. This is the second most
important sales tool your book has to
offer. Here you put compelling ad copy,
benefits, testimonials, and a small
blurb about you, the author. If your
potential buyer likes it, they will buy
on the spot. If they want more
information, they will look inside at
the introduction and table of contents.
Write your book
introduction. Include the problem your
audience has, why you wrote the book,
and its purpose. In a few paragraphs
include more specific benefits, and how
you will present it (format). Keep it
under a page.
Create a table of
contents. Each chapter should have a
name, preferably a catchy one. If your
reader can't understand the chapter
title, then annotate it. Add some
benefits or a sub title. In Passion at
Any Age, the author put the word
"passion" in each title. Which attracts
you? "Open Your Mind?" or "Attracting
Reach out to opinion
molders. After an initial contact of
asking for feedback, resend them the
same chapter and the table of contents
of your book. Ask for a testimonial
then. These influential contacts'
testimonials will make your back cover
an important sales tool.
Designing every part of
your book to be a sales tool and a beacon to
take you to writing a compelling,
understandable, and enjoyable book is a
must, before you write a single word.
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