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Top 7 Ways to Select a Book Topic That Sells
Write what you are
passionate about. Write what will still
interest you in the next two years. Your
book is an extension of you, your talks,
and your profession. If you don’t love
your topic, you won’t be successful. One
big mistake authors make is to put
attention on writing another book before
their first one has been promoted.
Write down five
topics you are passionate about. Ask
your inner author which one should you
pay attention to first. After choosing,
gather and organize everything you
already know and want to know about that
topic. If you need, research it. Read
other authors’ books in your field,
check out related web sites, and
subscribe to newsletters. You become the
expert as you write.
Write a book your
audience needs or wants. People want how
to’s and skills. Three special reports
on memory and a Speed reading manual I
wrote have sold over 45,000 in the past
15 years. Business books sell well.
People need writing, reading, speaking,
computing, communication, math, sales,
marketing and Internet skills.
Nonfiction how to’s sell best. When your
nonfiction books sells well, you can
finance your novel.
Research your target
market. Who is your preferred audience?
Who will read and buy your book? Who
will pay the $10-$25 price tag? How many
possible buyers are there? How does your
book stack up to your competition? What
is your unique selling proposition? What
benefits does your book bring its
readers? How many in your audience?
According to Dan Poynter, author of
Writing Nonfiction, an audience of
200,000 to 700,000 is best. Chicken
Soup for the Teenage Soul sold three
million copies more in one year than the
original Chicken Soup sold in three
Compare your book
with other reputable, good sellers. What
way is your book like theirs? What way
is your book unique from others? How?
How is your book better? If you think
your book is the only one of its kind,
it may be, but it will much more
difficult to sell. Check out where your
book fits by visiting your local
bookstore. Ask the bookseller to help
Survey your market.
Brainstorm with and ask for feedback
from friends and associates. Let them
vote on the best of ten titles and
subtitles, chapter titles, back cover
information. While some get their title
instantly and know it’s the right one,
many of us need help. When you use the
synergy of more brainpower, you receive
so many more ideas. Don’t be attached to
your choices. Feedback helps build a
Create a winning
vision for your book. Know that your
book will be published. Specifically
name the outcomes you will see, hear and
feel. Place this winning vision in color
on a card. Put it near your work
station. (Using today's date including
the year) Now that my book (title and
subtitle) is finished and is a huge
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