How many times have you heard the same sound
bites come out of your mouth to your
clients, prospects, and audiences, almost
boring yourself to tears in the process?
Imagine generating money directly from those
sound bites, from those pearls of wisdom
that effortlessly trip off your tongue. Yes,
it is completely possible, and here’s how to
Capture those tidbits
of information as soon as they come to
mind. Jot them down in a notebook or get
them into a Word document. They can be
in a raw format, with just enough
information to jog your thinking about
what you mean. There will be time to
refine them later.
Let a couple weeks go
by, allowing most of the information to
surface in your thoughts. It rarely
happens by declaring two hours on a
Thursday afternoon to sit at your
computer to think of it all.
Refine and organize
the tips. Divide them into categories
and edit the text. Use a writing style
similar to what you are reading here.
Be sure to include
your contact details so readers can
easily reach you. Add a brief section
about your background so people will
know your qualifications for presenting
Hire a graphic
designer to make the words look good on
the page. Your completed product will be
a tips booklet measuring about 3 ˝
inches by 8 ˝ inches when printed. The
designer will create their part of the
finished product as a PDF file.
Send the PDF file
from your graphic designer to a printing
company. Do an initial print run of
Think about who can
benefit from using your booklet to
promote their own product, service, or
cause. Send them a sample of your
booklet and a cover letter describing
some of the ways they can increase their
sales or further their cause by using
your booklet as a promotional tool.
publications, and any other group that
seems appropriate for the topic of your
booklet. Reach out to as many of them as
you can, on whatever budget of time and
money you have available to you.
Realize that every
time one of the large-quantity buyers
sends out your booklet to promote their
own product, service, or cause, they are
also marketing your business. Your
contact information in the booklet
allows the reader to reach you directly.
Enjoy the expansion
of your customer base and your checking
account. You are now reaching a larger
audience than you are likely to do
single-handedly, thanks to the
large-quantity buyers of your booklet.
And you have been paid by your buyers to
reach those new people.
Those sound bites you
have been saying for years are now reaching
far beyond your current clients, helping
your buyers, their clients, and your own
business. It doesn’t get a lot better than
getting paid for your marketing materials.
Post your comments at
Copyright © 2014 AIM Inlines. All rights reserved.
No portion of this web site may be used or
reproduced in any manner
whatsoever without written permission, except in the
case of brief quotations
embodied in critical articles and reviews.
Back to Articles
| Top of the Page