Blue Ocean Strategy

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Details in Thai


   Blue Ocean Strategy


14th of May, 2008
Radisson Hotel, Bangkok
9:00 am To 4:00 pm

A Full Day Seminar by Dr. Zunaira Munir
Blue Ocean Strategy

“From Thought to Action – How to Create your own Blue Ocean”

  • The 3-Tiered Non-customers Framework

  • How to Create Uncontested Market Space and Make the Competition Irrelevant

  • How to move from Thought to Action for formulating and executing Blue Ocean Strategy

This seminar will introduce the participants to the practical and actionable frameworks and concepts of Blue Ocean Strategy created by Professors W. Chan Kim and Renee Mauborgne from the business school INSEAD. Blue Ocean Strategy, based on their study of 150 strategic moves spanning more than 100 years and 30 industries, provides a systematic approach to creating uncontested market space and making the competition irrelevant.

Concepts, tools and frameworks will be presented both from a theoretical and practical point of view. Participants will have an opportunity to gain experience in applying these tools to their business environments. More specifically, the seminar will focus on how to move from Thought to Action for formulatisng and executing Blue Ocean Strategy and getting the participants practically started on creating their own Blue Oceans.

The Blue Ocean Strategy Seminars on 14 of May, 2008 will be presented by Dr. Zunaira Munir

Dr. Zunaira Munir is a Qualified Affiliate Member of the Global Blue Ocean Strategy Network. Working closely with Professors Kim and Mauborgne, she is an active part of the Blue Ocean Strategy research team. She was among the first batch of people completing the Blue Ocean Strategy qualification process administered by the Blue Ocean Strategy - Initiative Centre. She is the Founder and Managing Director of ‘Strategize Blue’, a Blue Ocean Strategy consulting and training firm based in San Diego, California.


The seminar offers an effective combination of lecture, audio/video content, interactive exercises for participants and is rich with Blue Ocean Strategy Case-studies – Real examples of companies that reconstructed market boundaries and created blue oceans of uncontested market space. Being actively involved in the latest Blue Ocean Strategy research and development projects, Dr. Zunaira bases her seminars on latest research and case-studies , most of which are not mentioned in the book.

For more information, please contact:

AIM Client Services 02-2700-984-5
outside Thailand ++66-22700-984-5

Complete Registration form and fax to 02-2700-986
Outside Thailand +66-22700-986

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