Techniques to explain, inform, prompt
action - and impress
A practical new workshop to help you
communicate effectively in writing -
everything from an e-mail to a report and to
do so informatively, persuasively and
memorably - and carry readers with you.
Communications is an essential part of
organizational life and work. We all do it
all the time: it creates discussion. Prompts
debate and instigates action. Without
communication organizations would not
achieve their targeted result. Yet it is not
easy; breakdowns in most people
communications in writing can present the
greatest problem. It can also be a time
consuming chore. This program will show you
how to communicate in writing more easily,
and with a greater likelihood of your
message being understood (completely
understood) and acted on. It will not only
enable you to write more impressively, it
will also help you get the words down more
The seminar focuses on the special nature of
written communication, and how to make it
create real impact. It will:
Show you how to make
your written communications clear,
distinctive and - above all-impressive
Review how to get the
words down quickly and easily
Highlight how you can
add "personality" to your message and
differentiate yourself and your message
Review the special
characteristics of written communication
in particular forms: letters, e-mail,
longer documents and reports and
The role of written
communications and the opportunity to create
a positive impression - the danged of bland
and formulaic approaches creating the wrong
impression and diluting effectiveness - what
readers expect and what you need to achieve.
Getting the light
A systematic approach to
writing that makes it easier and quicker to
create something effective - setting clear
objectives - creating a clear and
appropriate structure - drafting and
finalizing the text - the overall impact on
the recipients of your messages.
The importance of
adopting the right style creating a
favorable impression on customers -
projecting personal and corporate
personality - striking a distinctive note -
correct language: making it persuasive, not
annoying people and making language work for
you - using layout and "look" to maximize
Matching style to
letters, fax and e-mail - approaches that
suit your purpose:
To create initial
To respond to others'
To keep in touch and
And to deal effectively
with special circumstances, for example,
responding to customer complaints or
communication with the press.
Writing reports and
proposals - selecting a suitable structure -
organizing the material - creating
readability and making it flow, while
covering all the necessary content and
keeping the whole thing manageable.
Every executive or
manager who has to "put pen to paper"
whether their communications are external or
internal and who wants to be understood and
make their messages count.
Habits and style that can
influence you’re writing in future.
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