Techniques of sales excellence to build
profitable business
How to outsmart and outsell your
competitors
Introduction
This seminar is designed specifically to
help you win profitable business. It
presents powerful methods, concepts and
techniques designed to win orders in
competitive conditions.
The coverage reflects the activity necessary
to match the challenges coming from buyers
in competitive economic times: the need for
customer focus and the creative nature of
successful sales activity. Objectives
Through practical analysis and with
suggestions based on best current practice
rather than theory, it sets out to:
-
Analyze changes
occurring in difficult market conditions
and suggest responses
-
Review the techniques
of selling and focus on key areas that
make selling successfully more likely
-
Highlight techniques
to differentiate you, your company and
your product or service from
competition.
Course
Outline!
Introduction:
Selling defined: who
sells? What that entails and how it relates
to overall marketing activity?
-
The challenge of
competitive markets
Selling was never easy, nowadays it is
downright difficult: the new realities
and challenge of selling in an
increasingly competitive world – the
task related to the situation sales
people face in the real world
-
The concept of
customer orientation
The personal approach to help you
maximize your sales effectiveness –
tailoring your approach and manner to
individual buyers
-
Preparing for
action
Before the sales meeting – action to
create a favorable situation for
yourself – keeping and using good
records and information – individual
call planning – picking up and linking
to customer expectations (and prior
knowledge/image of organization) –
product knowledge as a foundation to
success
-
Focusing to create
the best potential
Key approaches to making sure you set up
the best sales meetings – seeing the
right people – identifying the decision
making hierarchy
-
First impressions
last
Starting as you mean to go on – looking
the part – setting the scene and
engaging each individual customer’s
interest in a unique way – building
rapport and being seen as professional
-
Every customer is
different
Understanding customers – assessing
their situation and adopting the manner
and approach that will suit them best
-
Identifying
customers’ requirements
What customers want – identifying their
needs – questioning techniques (and
listening skills) to provide the
information basis to allow the meeting
to move in the right direction
-
The persuasive
core of the meeting
Presenting your case and making it
powerful – the concept of benefits and
features and how to utilize it -
ensuring what you say is clear and
understandable, attractive and well
matched to the individual customer, and
credible
-
Seeing is
believing
The effective use of sales aids to
enhance sales effectiveness
-
Responding to
customer objections
Taking a positive view of, and dealing
effectively with, objections –
prevention and cure – the route to
additional opportunities, a creative
approach - the specifics of price
objection handling and the link to
negotiation
-
Gaining a
commitment
Watching for “buying signals” and
ensuring an effective “close” at the
right moment– different types of
commitment and follow up action to move
to an actual order
-
Follow through
action
Action to create continuity and set the
scene for securing interest and
generating repeat business – ongoing
communications tactics that utilize a
range of methodology (from telephone to
e-mail and letters) – link to ongoing
account management (another book).
-
The way ahead
Key attitudes and actions to maximize
success and ensure it continue & develop
over time.
NOTE: The seminar
includes exercises, a training film and is
practical throughout in its focus and
approach.
Who Should
Attend?
All those wanting to
communicate persuasively with customers, win
business and create and build positive
customer relationships.
What You Will
Learn?
This is a practical
program, delegates will learn a systematic
approach to deploying proven sales
techniques to boost their sales performance
and match their approach to individual
customers.
Post your comments at
amin@aiminlines.co.th
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