informational tips booklet as a
marketing tool, a new source of revenue,
or both. A booklet gives you author
status with less time, money, and stress
to create than writing a book. It is
often a longer lasting and more
effective promotional piece than the
best marketing brochure.
Write out those
'sound bites' you are forever telling
your clients and audiences. Organize the
tips into the most likely categories for
your specialty. Create one booklet or a
series of booklets.
Keep your booklet
small in size, number of pages, and
length of copy. Less is more in drawing
your buyers to you.
formats for that one booklet manuscript.
Print it as a booklet, record it as an
audio or video tape, develop it into
daily reminder cards, use a tip per day
on a calendar.
Plan the sales
distribution in as many ways as you can.
Some sales will be through publicity
excerpts in print and online
publications. Other sales will be
directly to buyers in large quantities.
You may even license reprint rights for
very large quantities of booklets, or
license your information into other
languages and other formats.
Notice how products
balance out the service side of your
business. Booklets are a good match for
a client's budget when they cannot
afford or are not ready to purchase your
consulting or speaking services, or as a
value added to your consulting or
Paulette Ensign, The
"Everyone has something
they want the world to know about. An
informational tips booklet can help position
you as an expert."
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