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The colonial post office in
Singapore’s financial district has been
transformed into the luxurious Fullerton
Hotel.
I worked with the first
management team to craft vision, mission and
value statements that stand out in a crowded
hospitality market.
The vision is bold and
clear: ‘To be the best independent hotel in
the world.’
The mission is brief yet
potent: ‘The Fullerton Hotel is an
inspiration in the heart of Singapore.’
The core values are a
trio of direction and motivation:
Loyalty: to
guests, to the hotel, to each other, to the
hotel industry, to Singapore.
Energy: being
proactive, taking the initiative, showing
enthusiasm, living and working with zest.
Growth: career
growth, personal growth, growth of top-line
revenue and bottom-line profits, growth of
the hotel’s reputation.
Key Learning
Point
A few words can make a
big difference. If you worked in the
hospitality industry, would you be keen to
learn more about this unique hotel? Of
course! If you travel to Singapore, would
you like to spend a few nights in their
care? Absolutely. If you live in Singapore,
would you host a dinner or plan a meeting at
a location that promises to be `an
inspiration'? You bet.
Action Steps
Make sure the vision,
mission, core values and guiding principles
of your organization are at least this
clear, motivating and effective. Make it so
and you will grow.
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