competitive world, companies are constantly
under pressure to increase market share and
profitability. One of the fundamental
marketing activities to be performed is to
segment one’s market effectively. The next
step is to be able to select market segments
where one has competitive edge. Finally, one
should know how to position one’s product in
order to compete effectively.
participants to understand and apply the
concepts of segmentation, targeting and
positioning to improve one’s competitive
strength in the market.
At the end of the
seminar, participants will be able to put
their companies in a strong competitive
position through the use of segmentation,
targeting and positioning.
benefits of market segmentation.
How is segmentation
done – for consumer and industrial
How to target market
How to position one’s
product in the most competitive position
personnel responsible for sales and
marketing activities of their companies’
products and services as well as those
involved in market research, advertising and
promotion, distribution channel and other
marketing support activities. This course is
also suitable for entrepreneurs and small
business owners preparing their marketing
and business plans.
This is a very intensive
workshop with extensive discussions and
exercises, using participants’ products.
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