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ABOUT EVENT
 Presented
by
Professor Ben M. Bensaou
INSEAD
World Renowned Seminar’s
Day I –
Blue Ocean Strategy (July 18, 2007)
How to Create Uncontested
Market Space and Make
the Competition Irrelevant
"Don’t Compete with
Rivals—Make Them Irrelevant"
Blue Ocean Strategy has
become an “International Bestseller”, after
reaching the “Wall Street Journal
Bestseller”, “BusinessWeek Bestseller”, and
“National (American) Bestseller” status. It
is being published in 37 languages, covering
over 180 countries, breaking HBSP's
historical record of most foreign language
translations ever achieved. Blue Ocean
Strategy won the Best Business Book of 2005
Prize at the Frankfurt Book Fair. It was
also selected as the number one Strategy
Book of 2005 by Strategy + Business, Booz
Allen & Hamilton's leading business
magazine, and as a Top Ten Business Book of
2005 by Amazon.com.
This is your life time
opportunity to meet personally with Dr. Ben
M. Bensaou & learn the key tools of Blue
Ocean Strategy. A map that can turn the maze
of wrong turns in the work place into a
straight line to the top.
The two Blue Ocean
Strategy Seminars on 18 and 19 July 2007
will be presented by Professor Ben M.
Bensaou from INSEAD and Faculty Member of
the Blue Ocean Strategy Network.
Dr. Ben M. Bensaou
is a Professor of Management at INSEAD,
Fontainebleau, France, and was a Visiting
Associate Professor at the Harvard Business
School for the academic year 1998-1999. He
holds a PhD in Management from the MIT Sloan
School of Management, Cambridge, USA, an MA
in Management Science from Hitotsubashi
University, Tokyo, Japan, a Diplôme
d’Ingénieur (MS) in Civil Engineering and a
DEA in Mechanical Engineering from
respectively the Ecole Nationale des TPE,
Lyon and the Institut National Polytechnique
de Grenoble. Two Grandes Ecoles in France.
Agenda (Day
I)
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We review the
Foundations of Blue Ocean Strategy.
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The need to move away
from conventional Red Ocean Strategy and
competitive traps associated with an
obsession with competitors and with
benchmarking.
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Together we
re-invent, through exercises, the main
tools of Blue Ocean Strategy. You will
learn how to think out-of-the-box and
focus your thinking on customers and
non-customers, how to challenge the
industry conventional mental model and
simultaneously create superior value for
buyers and bring your own cost structure
down.
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We share the findings
from the newest research (not yet
unpublished) on the recent
implementation of Blue Ocean Strategy in
actual companies.
Date & Venue
Day I (BOS):
Day 2 (VI) |
18th of July (A Process View of
Blue Ocean Strategy)
19th of July (Value Innovation & BOS
Implementation) |
| Time : |
09:00 – 04:30 p.m
(approximately) |
| Location: |
The Radisson Hotel, Bangkok.
www.radisson.com/bangkokth |
| Kind of Event: |
Public Seminar’s |
| Topic of Seminar: |
Blue Ocean Strategy on 18th of
July, 2007
Value Innovation & BOS
Implementation on 19th of July, 2007 |
| Instructor: |
Dr. Ben M. Bensaou (France,
INSEAD) |
| Price (Per Day): |
8,500 (Early Bird) till 6th of
July, 2007.
9,000 Baht Normal Prize |
| Special Price: |
16,000 Baht for both events,
valid till 6th of July, 2007
17,000 Baht for both events, after
6th of July, 2007 |
For more information on
Blue Ocean Strategy & Value Innovation,
or to bring the BOS Principles to your firm,
please contact us.
TELEPHONE
AIM Client Services 0-22700-984-5
Outside Thailand + 00-66-2-2700-984-5
FAX
Complete Registration form and fax to
0-22700-986
Outside Thailand +66-22700-986
Email & Web Site:
aminrais@gmail.com
amin@aiminlines.com
www.aiminlines.com
HTML links for Blue Ocean Strategy
http://www.aiminlines.com/MainMenu/Home_E.asp
http://www.siamhr.com:8080/siamhr/mail/mail_aim_bos.htm
http://www.thaiticketmaster.com/events/blueocean_eng.php
http://www.sbdc.co.th/blue-ocean-Strategy/index.htm
http://www.radiobangkok.net/aim/mail_aim_bos.htm
http://www.blueoceanstrategy.com/QandA/qandamenu.html
http://www.insead.edu/
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