Blue Ocean Strategy

About the Event
About the Speaker


   Blue Ocean Strategy


Presented by
Professor Ben M. Bensaou


World Renowned Seminar’s

Day I – Blue Ocean Strategy (July 18, 2007)

How to Create Uncontested Market Space and Make
the Competition Irrelevant

"Don’t Compete with Rivals—Make Them Irrelevant"

Blue Ocean Strategy has become an “International Bestseller”, after reaching the “Wall Street Journal Bestseller”, “BusinessWeek Bestseller”, and “National (American) Bestseller” status. It is being published in 37 languages, covering over 180 countries, breaking HBSP's historical record of most foreign language translations ever achieved. Blue Ocean Strategy won the Best Business Book of 2005 Prize at the Frankfurt Book Fair. It was also selected as the number one Strategy Book of 2005 by Strategy + Business, Booz Allen & Hamilton's leading business magazine, and as a Top Ten Business Book of 2005 by

This is your life time opportunity to meet personally with Dr. Ben M. Bensaou & learn the key tools of Blue Ocean Strategy. A map that can turn the maze of wrong turns in the work place into a straight line to the top.

The two Blue Ocean Strategy Seminars on 18 and 19 July 2007 will be presented by Professor Ben M. Bensaou from INSEAD and Faculty Member of the Blue Ocean Strategy Network.

Dr. Ben M. Bensaou is a Professor of Management at INSEAD, Fontainebleau, France, and was a Visiting Associate Professor at the Harvard Business School for the academic year 1998-1999. He holds a PhD in Management from the MIT Sloan School of Management, Cambridge, USA, an MA in Management Science from Hitotsubashi University, Tokyo, Japan, a Diplôme d’Ingénieur (MS) in Civil Engineering and a DEA in Mechanical Engineering from respectively the Ecole Nationale des TPE, Lyon and the Institut National Polytechnique de Grenoble. Two Grandes Ecoles in France.

Agenda (Day I)

  1. We review the Foundations of Blue Ocean Strategy.

  2. The need to move away from conventional Red Ocean Strategy and competitive traps associated with an obsession with competitors and with benchmarking.

  3. Together we re-invent, through exercises, the main tools of Blue Ocean Strategy. You will learn how to think out-of-the-box and focus your thinking on customers and non-customers, how to challenge the industry conventional mental model and simultaneously create superior value for buyers and bring your own cost structure down.

  4. We share the findings from the newest research (not yet unpublished) on the recent implementation of Blue Ocean Strategy in actual companies.

Date & Venue

Day I (BOS):
Day 2 (VI)
18th of July (A Process View of Blue Ocean Strategy)
19th of July (Value Innovation & BOS Implementation)
Time : 09:00 – 04:30 p.m (approximately)
Location: The Radisson Hotel, Bangkok.
Kind of Event: Public Seminar’s
Topic of Seminar: Blue Ocean Strategy on 18th of July, 2007
Value Innovation & BOS Implementation on 19th of July, 2007
Instructor: Dr. Ben M. Bensaou (France, INSEAD)
Price (Per Day): 8,500 (Early Bird) till 6th of July, 2007.
9,000 Baht Normal Prize
Special Price: 16,000 Baht for both events, valid till 6th of July, 2007
17,000 Baht for both events, after 6th of July, 2007

For more information on Blue Ocean Strategy & Value Innovation, or to bring the BOS Principles to your firm, please contact us.

AIM Client Services 0-22700-984-5
Outside Thailand + 00-66-2-2700-984-5

Complete Registration form and fax to 0-22700-986
Outside Thailand +66-22700-986

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