Value Innovation and BOS Implementation

About the Event
About the Speaker


   Value Innovation and BOS Implementation


Presented by
Professor Ben M. Bensaou


World Renowned Seminar’s

Day II – Value Innovation & Blue Ocean Implementation (July 19, 2007)

Value Innovation: Delivering exceptional value the most important customer in the value chain

Dr. Ben M. Bensaou from INSEAD will present A Process View of Blue Ocean Strategy and Value Innovation. Created by Professor W. Chan Kim and Renée Mauborgne from INSEAD, Blue Ocean Strategy is a revolutionary set of concepts and tools to help organizations pursue a strategy of growth and create new market spaces. Less of an obsession with competitive benchmarking and segmentation, the approach puts the customer at the centre of strategic thinking. It utilizes visualization and implementation-oriented frameworks to drive the simultaneous pursuit of superior value as perceived by customers and a low cost structure for the firm, and capture the core of the market.

In this seminar we will consolidate the Understanding of What Blue Ocean Strategy is and discusses the Implementation of the approach to create and nurture an organizational culture of Innovation. The 7-Step Process Architecture.

Shared Diagnosis: Selecting the Team, Choosing a Project, Drawing the Pionner-Migrator-Settler Map & Value Curve “As Is”.

Value Innovation: delivering exceptional value the most important customer in the value chain

About the event (Day II)

This Value Innovation & BOS Implementation Seminar on 19 July 2007 will be presented by Dr. Ben M. Bensaou from INSEAD and Faculty Member of the Blue Ocean Strategy Network.

Value Innovation (VI), one of the most prominent programmatic approaches to innovation currently in use, is the creation of Professors W. Chan Kim and Renee Mauborgne from Insead.

VI integrates different ideas from different sources, which work well together. It is an eclectic mix that is as original as innovation itself often is.

"The biggest mistake anyone can make is to focus on the competitor. You focus on the consumer and you will get it right."

Dr. Ben M. Bensaou is a Professor of Management at INSEAD, Fontainebleau, France, and was a Visiting Associate Professor at the Harvard Business School for the academic year 1998-1999. He holds a PhD in Management from the MIT Sloan School of Management, Cambridge, USA, an MA in Management Science from Hitotsubashi University, Tokyo, Japan.

Date & Venue

Day 2 (VI) 19th of July Value Innovation (A Process View of Blue Ocean Strategy)
Time : 09:00 – 04:30 p.m (approximately)
Venue: The Radisson Hotel, Bangkok.
Price (Per Day): 8,500 (Early Bird) till 6th of July, 2007.
9,000 Baht Normal Prize
Special Price: 16,000 Baht for both events, valid till 6th of July, 2007
17,000 Baht for both events, after 6th of July, 2007

For more information on Blue Ocean Strategy & Value Innovation, or to bring the BOS Principles to your firm, please contact us.

AIM Client Services 0-22700-984-5
Outside Thailand + 00-66-2-2700-984-5

Complete Registration form and fax to 0-22700-986
Outside Thailand +66-22700-986

Email & Web Site:

HTML links for Blue Ocean Strategy

* Certificates will be presented to those who complete both seminars*


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