INNOVATION MANAGEMENT: TAPPING THE OTHER 97%

In his blockbuster book, “The World is Flat,” the Pulitzer Prize winning author, Thomas L. Friedman describes how the world is converging into one global, integrated market, where the old-world style of top-down business management models is heading towards extinction. The convergence of technology and the ability of individuals to collaborate from anywhere at anytime and do nearly anything is only at the beginning of its development. In the next 20 years, the ways in which we structure and conduct business will be vastly different.

This new ‘flat’ world will require us to be ever more creative and innovative to remain competitive. The question then is, “how do we exercise and increase our ability to be innovative?”

Scientists tell us that human beings, on average, only use about 3% of the brain’s full capacity. The other 97% remains dormant. Imagine the power that would be available to you if you could find a way to utilize even some of that remaining capacity.

Companies and organizations are very similar. We often rely on a small group of people to lead us forward. That small group represents the 3% of the ‘brain’ that is being actively used, while the remaining creative power lay dormant. In the face of the ferocious new competition we can expect in the coming decades, we need to find ways to tap that dormant power to unlock the innovative and creative spirit that exists.

Stephen Shapiro (www.steveshapiro.com), the author of the best selling book “24/7 Innovation” and an expert in the field of innovation management says that we can.

Stephen, who will be appearing live in Bangkok on 10th July, 2008, reveals that everyone has creative ability and thus posses the capacity to be innovative. We simply need the right tools to help us unlock that power. In “24/7 Innovation” Stephen gives us those tools. He provides us with a way to develop, not only our own power of creativity, but ways to access the power of our entire organization, thus unlocking the remaining 97%.

Imagine a company in which every employee can add their brain power to thinking about and driving the innovation process. Just as is done with large scientific research projects, where vast numbers of smaller computers are linked together to exponentially increase the power of the central computer you can tap all the power available to you to increase your innovative advantage. Even better, Stephen’s methods will show you just how easily this can be done.

In his upcoming seminar, organized by AIM Inlines (www.aiminlines.co.th) and to be held at the Radisson Hotel Bangkok, he will be working through the important themes from his book as well as adding new research and insight. The event is a collection of lecture, case studies, and workshop exercises that will teach you proven methods to develop your own creative ability and show you how to pass that along to the rest of your organization.

In a coming age when your ability to stay one step ahead of your competitors will determine whether you fail or succeed, having the power to tap 100% of the creative and innovative potential of your company will be crucial. Steve Shapiro’s effective techniques show you how.

Steve Shapiro’s books are available in most fine book stores. To learn more about Steve Shapiro’s appearance in Bangkok, log on to www.aiminlines.co.th