| 09:00 |
Registration
& Welcome Coffee |
| 09:45 |
Introduction by Dr. Peter
Ng, President of UCSI Blue Ocean
Strategy Regional Centre
Welcome Speech by Dr.
Trirong Suwankiri, former Deputy
Prime Minister and current
Advisor to Prime Minister |
| 10:00 |
Session I:
Blue Ocean Strategy – What it is and
what it is not
- Instead of out-performing
the competition, create new
market space (or a blue ocean)
- In the blue ocean, market
space is untouched, vast and
deep in terms of profit and
growth
- The simultaneous pursuit of
differentiation and low cost
- How to make the competition
irrelevant
- From a 'market competing'
strategy to a 'market creating'
strategy
- Market boundaries exist only
in managers' minds
- Value innovation as
cornerstone of Blue Ocean
Strategy
|
| 11:15 |
Morning
Coffee & Networking |
| 11:45 |
Session II:
Formulating & Executing Blue Ocean
Strategy – How to create & capture
blue oceans
- Focus on the big picture,
not the numbers
- Reach beyond existing demand
- Get the strategic sequence
right
- How to sustain and renew
your Blue Ocean Strategy
- A systematic approach to
break out of the Red ocean
|
| 13:00 |
Lunch |
| 14:00 |
Session III:
Executing Blue Ocean Strategy – How
to make it work for you
|
| 15:00 |
Afternoon Tea & Networking |
| 15:15
|
Blue Ocean
Strategy in Practice – Discussion of
Thai case studies
Q & A with audience |
| 16:30 |
Closing &
Book Signing |
