HOW BLUE IS
YOUR OCEAN
Are you true
blue or bloody red?
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Is your company
facing heightened competition from
domestic and international rivals?
-
Do your sales
representatives increasingly argue they
need to offer deeper and deeper price
discounts to make sales?
-
Are you finding you
need to advertise more to get noticed in
the marketplace, yet the impact of each
advertising dollar spent is falling?
-
Is your company
focused more on cost cutting, quality
control, and brand management at the
expense of growth, innovation, and brand
creation?
-
Do you blame your
slow growth on your market?
-
Do you see
outsourcing to low cost companies or
countries as a principal prerequisite to
regain competitiveness?
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Are mergers and
acquisitions the principal means your
company sees to grow?
-
Is it easier to get
funding to match a strategic move made
by your competitor than it is to get
internal funding to support a strategic
move that allows you to break away from
the competition?
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Is commoditization of
offerings a frequent worry of your
company?
-
List your key
competitive factors; now list your
competition’s. Are they largely the
same?
If you answered YES to
a majority of these questions, then your
company is stuck in the red ocean.
Blue Ocean Strategy
offers you a way to swim out of the red
ocean filled with sharks. It presents a
theory, tools, and frameworks to allow your
company to break away from the competition
and create a blue ocean of new market space.
For more information
please contact us.
TELEPHONE
AIM Client Services 02-2700-984-5
Outside Thailand +66-2-2700-984-5
FAX
02-2700-986
Outside Thailand +66-2-2700-986
Email & Web Site:
aminrais@gmail.com
amin@aiminlines.co.th
www.aiminlines.co.th
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