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AGENDA
Effective and PROFITABLE 21st Century Marketing in Interlinked World Economy
If you are looking for real world, INSANELY PROFITABLE marketing strategies that work, this is it. Mark’s methods are not conjecture. They are not theory. They are highly effective, proven tips, techniques and strategies that Mark cultivated and learned in the trenches of the cutthroat world of entrepreneurship, business and Internet marketing, all developed and tested by him personally to do three things; SUCCEED, GENERATE MASSIVE CUSTOMERS AND MAKE MONEY ON A GLOBAL SCALE!! PERIOD!
He will work with you and your team, using your marketing materials, your advertising, your business cards and provide real input on how to immediately implement these techniques that will have your team tripling your appointment rates, and closing significantly more sales while saving you considerably on your advertising costs as well. Any one of these methods alone is worth more than the total cost of training your team.
| 8:30
am |
Registration |
| 9:00
am |
Introduction |
| 09:15
am |
Why Massive U.S. Corporations Failed Even With High Demand For Their Products
Purpose: Mark will take an in-depth look at some of the recent U.S. corporate failures, bankruptcies, and those on the brink of failure even when the demand for their product was/is still high; Bennigan’s, Circuit City, Blockbuster, K-Mart, The Gap, etc. Why are they failing where their competition is succeeding? Same products, same services, different results |
| 10:30
am |
Coffee Break |
| 10:45
am |
How To Write Advertising and Marketing For Your Company That Magnetically PULLS In Customers 24 Hours a Day…7 Days A Week…..REGARDLESS Of The Economy
Why You MUST Eliminate “Marketing Poison” From ALL Your Advertisements, Brochures and Website Language…..how to locate it…. and WHAT WORDS to use to replace them!
Mark will take the seminar participants through an exercise where they will learn how to eliminate these words from their own marketing then how to apply this technique to their websites, brochures and mailings. Businesses that don’t know this strategy are losing customers and revenue week in and week.
Why using “The Best”, “Satisfaction Guaranteed”, “#1”, “Great Customer Satisfaction”, etc. in your marketing material is a recipe for failure and how to fix it!
How to uncover a USP in your business in less than 60 minutes
How to construct ad copy for your business cards, website, brochures and other marketing material that extenuates your USP and separates you from your competition.
“Outside The Box”, Proven Solutions to the Six Most Common Ad and Copywriting Problems. Effective solutions to your old, tired ads that are not producing results and clients. Whether its your sales letters, emails or website.
Customers buy based on what excites THEM not what excites YOU and Mark will show and teach seminar participants how to REWRITE some of their current marketing in a way that erases their old, bad habits that have been hurting their sales for years. THIS is what turns good marketing ad copy into GREAT marketing ad copy! |
| 12:00
pm |
Lunch |
| 13:00
pm |
Great businesses, big and small, are built around marketing a USP
(Unique Selling Proposition)
Mark will show you how Dominoes, Ritz Carlton, IBM, Apple, Neiman Marcus, Mercedes, American Express, McDonalds and others used this techniques to create multi-billion empires and how SMALL business can follow this formula in their own marketing for massive success. Businesses that do NOT understand how to develop and market a USP, invariably always fail! Understanding and learning this is an absolute MUST.
HOW TO PRESENT PRICE- This is an extremely sensitive and critical part of your ad, letter, website etc. which is outright asking for the sale. You need to properly build value, make your value case believable, create comparisons advantageous to you and minimize price. With Mark’s strategies, you will make ANY price you show them look like a bargain!
Seminar participants will then be given a sample ad piece in which they will need to critique and give suggestions to on how to apply Mark’s strategies. This powerful “interaction” will allow the participants to retain this information and real world applications for their own business. |
| 14:30
pm |
Coffee Break |
| 14:45
pm |
Facebook, Twitter, YouTube, Blogs, MySpace...How To Use Them To Gain Market Share!
Purpose: It seems everyone is on Facebook, Twitter, YouTube, etc. but a vast majority of
entrepreneurs haven’t got clue on how to turn these tools into more clients and market share.
Mark will show you how to FUSE all of these tools together as one system that will generate leads, clients and revenue at a fraction of traditional media. This in and by itself will pay for this seminar 1,000 times over!!! Once you learn this, you will be able to compete ANYWHERE.
How to create a newsletter for your website that will have visitors BEGGING to read it…and OPT IN to your email subscription.
How to write EMAILS that get opened and CREATE SALES. Mark will show you 7 Powerful Money making emails he used to outsell his competition each and every year!
Mark will have the seminar participants EACH write 3 sample marketing emails customized to their own business and he will then critique them.
How To Deal With “The-Elephant-In The-Room”: What to do when you actually have a huge competitive disadvantage, product flaw or other substantial problem in relation to your competition and how to turn it into your advantage. |
| 15:30
pm |
Why Building Your Message is MUCH More Important Than Building a “Brand”
Purpose: Learn what McDonalds, Ritz Carlton, Mercedes Benz and others already know; It’s about your MESSAGE not your image. Mark will take you step by step on how to recreate your message in such a way that it resonates more clearly with your main target; Your CLIENT! To compete on a national and global scale the message you convey is inherently more important your “brand” or logo and once you learn this; your eyes and bank account will be opened forever.
Why you MUST charge more than your competition and why your customers will gladly pay for it. How to write ad copy for your website and advertisements that will convey this message and get results.
Mark will give examples of The Ritz Carlton, Donald Trump, The Four Seasons, and others and how ANYONE can apply these principles to their own ad copy. What to say, what not to say and how to say it.
NEW, more creative and disciplined marketing methods in sync with the realities of the NEW economy
PLUS TOO MUCH MORE TO PRINT HERE…….. |
| 16:30
pm |
Q & A.
Informal Reception, photo session,
Book Signing, interviews. |
For more information on this Mark McClure
Seminar please contact us.
TELEPHONE
AIM Client Services 02-513-0123
Mobile: 085-1313-835 / 086-5353-121
FAX
02-513-0123
Outside Thailand +66-2-513-0124
Email & Web Site:
aminrais@gmail.com
amin@aiminlines.co.th
www.aiminlines.co.th |
